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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Children’s author donates material for research

2012-04-04

Department of Afrikaans and Dutch, German and French receives more than 70 books, manuscripts and translations from Kovsie alumnus Jaco Jacobs.
Photo: Stephen Collett
4 April 2012

The well-known children’s author and former Kovsie, Jaco Jacobs, donated more than 70 of his books, manuscripts and translations to the University of the Free State. The work will be included in the authors’ room of the Department of Afrikaans and Dutch, German and French on the ground floor of the UFS Sasol Library.

Mr. Jacobs is an award-winning author who also worked as editor of Volksblad’s youth supplement, Jip. He received the degree B.A. (Communication Science) cum laude from our university. He has been awarded, amongst others, the Alba Bouwer Prize, C.P. Hoogenhout Award, MML Prize for Literature, Elsabé Steenberg Award and eight ATKV children’s book awards.

Mr Jacobs says he hopes the donations will provide insight into the writing process. “It would be wonderful if someone could do research because youth literature is not a genre that receives a lot of attention.”

Prof. Hennie van Coller, Head of the Department of Afrikaans and Dutch, German and French, says the donation is very valuable in terms of research. He says in other parts of the world, a lot of money is paid for this type of work.

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