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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Ancient methods used for new sculpture

2012-05-11

Angus Taylor sculpture “Van Hier tot Daar”
Photo: Supplied
10 May 2012

An Angus Taylor sculpture “Van Hier tot Daar” was installed at the Agricultural Building on the Bloemfontein Campus. The sculpture is a three-metre head (14 times larger than life-size) made out of stacked Marico slate. It weighs approximately 15 tons and took two weeks, after months of preparation, to be built on site. The portrait is generic as Taylor has used various people from his studio as reference.

Ms Angela de Jesus, Curator of the Johannes Stegmann Art Gallery on campus, says the process of stacking stone refers to one of the first methods used by humans to create an object or mark a place of significance in three dimensions. The sculpture speaks not only of man’s evolutionary development, but also of how humans are physically and psychologically connected and interdependent on the land. The sculpture that emerges from the ground, although monumental in scale, becomes somewhat of an anti-monument as it is non-representative and it is without a plinth.

The sculpture is the 16th artwork to be installed on the Bloemfontein Campus by the Lotto Sculpture-on-Campus Project funded by the National Lottery Distribution Trust Fund.

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