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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

First for UFS – Students learn from industry

2005-09-02

The University of the Free State (UFS) will present a Career Development Week from 19-23 September 2005 for students on the Main Campus in Bloemfontein. This will give companies the opportunity to introduce themselves to students.

It will be the first time that such a programme is presented at the UFS. Similar career development programmes take place at most of the other big South African universities.

This initiative was inspired by the huge need among students to network with the business sector so as to prepare themselves for the practical demands made on prospective employees in the marketplace. The UFS also receives many requests from the corporate and private sector to meet with students with a view to possible recruitment.

There will be no costs involved at participating in the programme and companies may also use it as a recruitment opportunity.

The Career Development Week will be presented in the format of “lunch hour talks”. Companies specify at which time and date they would prefer to make a presentation of about 30 minutes to the students. Aspects to be covered in the presentation include information about the company, the career possibilities within the company and the type of academic qualifications and personality characteristics needed in the specific company and industry. If necessary, afternoon sessions (14:00–17:00) could be arranged.

Companies interested in taking part in this opportunity can contact Ms Ilse Olivier on (051) 4012415.

Media release
Issued by:  Lacea Loader
   Media Representative
   Tel: (051) 401-2584
   Cell: 083 645 2454
   E-mail: loaderl.stg@mail.uovs.ac.za
   2 September 2005

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