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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

DF Malherbe Memorial Lecture reflects on the role of Afrikaans
2012-06-07

 
At the DF Malherbe Memorial Lecture, from the left: Prof. Hennie van Coller, Head of the Department of Afrikaans and Dutch, German and French; Prof. Teuns Verschoor, Vice-Rector: Institutional Affairs; Prof. Wannie Carstens; and Prof. Lucius Botes, Dean of the Faculty of the Humanities.
Photo: Stephen Collett
07 June 2012

 

  • Lecture (pdf format - only available in afrikaans)

Does Afrikaans have a future in South Africa? How will the language become a truly transformed language of the new South Africa given the baggage of the image as the language of the oppressor? Will Afrikaans eventually die out?

These were the questions asked by Prof. Wannie Carstens, Director of the School of Languages at the Potchefstroom Campus of the North-West University, when he recently delivered the 31st DF Malherbe Memorial Lecture at the Bloemfontein Campus of the University of the Free State (UFS).
 
Prof. Carstens, also the former Chairperson of the Afrikaans Language Board, wanted to know whether reconciliation in Afrikaans is feasible, referring to the history of Afrikaans in South African politics. In a reference to the 1976 Soweto riots, he said a language could not be blamed for the mistakes of some of its speakers.
 
"The time is probably ripe to put this past behind us so that we can go on to reflect on Afrikaans, and in particular, the role of the Afrikaans speaker in the South Africa of 2012, and on the Afrikaans of 2060."
 
According to Prof. Carstens, an important condition for the reconciliation process of Afrikaans is to depoliticise the language. He referred to work that is being done by the Afrikaans Language Board and asked that everyone contribute to healing the Afrikaans language community.
 
"Let work together on a voice that can claim that it speaks on behalf of Afrikaans, and that might be able to contribute in the interest of Afrikaans to a truly transformed Afrikaans, or rather an inclusive Afrikaans that provides for all its speakers. When we are able to say that all Afrikaans voices are represented, only then can we truly talk of a transformed Afrikaans community."

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