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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

DB Prinsloo now Director of KovsieSport

2012-06-08

DB Prinsloo and a fellow athlete at the Free State Cross Country Championships.
Photo: Supplied
08 June 2012

DB Prinsloo has been appointed as Director of KovsieSport, effective from 1 April 2012. He has been acting in this position since 2010.

Apart from leading this division for some time, DB has been involved as a sport manager at KovsieAthletics since 2003. “Athletics is my speciality sport, but during the past two years as acting director, I have managed to create a balance and I was able to divide my time in order to serve all the sporting codes.”

He is very excited about his appointment. “It’s such a privilege. I have been a Kovsie since my first year in 1982, and I am really proud to be able to go the distance,” he says.

Regarding his vision for KovsieSport, DB says, “I would like to see Kovsies become the first choice university in South Africa for students who are interested in sport – be it performance sport or recreational sport.”

He finds students’ involvement in sport at university important. “I would like to see us increase our excellence, something we are already working hard to achieve. Participating in sport is a lifestyle choice and I would like to see all students participating in our recreational sporting activities. A healthy body is home to a healthy spirit,” he says.

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