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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Prof. Cynthia Miller-Naudé delivers inaugural lecture at the university
2012-07-03

 
Prof. Cynthia L Miller-Naudé
5 July 2012

Prof. Cynthia L Miller-Naudé recently delivered her inaugural lecture as senior professor at the University of the Free State.

The lecture also served as the opening key note address to the joint conference of the Linguistics Society of South Africa, the South African Applied Linguistics Association and the South African Association for Language Teaching.

In her lecture, Prof. Miller-Naudé focused on The Case of Ellipsis in Biblical Hebrew. She examined the interrelationship between poetic style and the grammatical rules of a language by describing the ways in which grammatical rules may be relaxed or even broken to achieve a particular style within poetry. She illustrated her lecture with examples from Biblical Hebrew, the language of the Hebrew Bible (Old Testament).

In Biblical Hebrew, it is very common to find ellipsis (words that are missing) in poetry, but they are always “missing” in ways that create stylistic effects. Prof. Miller-Naudé concluded her lecture by demonstrating that the stylistic effects of ellipsis can be described and explained using the theoretical model of cognitive poetics.

Prof. Miller-Naude was born and educated in the United States and is a leading authority in the fields of Biblical Hebrew linguistics and Bible translation.

 

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