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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

More accolades for Golden Key Chapter

2012-07-26

The Golden Key UFS Chapter Executive Committee during one of their community projects. Here are, from the left back: Billy Tshanjane, Mitz Dames and Lehlohonolo Mofekeng; middle: Keneiloe Kgnare and Siphe Mahlaba; front: Kim Drude.
26 July 2012

The world’s largest academic honour society, Golden Key International Honour Society, has again recognised excellence at the university, awarding the University of the Free State (UFS) chapter an International Chapter Service Award.

It is the third consecutive year that the chapter has received the award which is awarded to ten of the more than 375 chapters worldwide. Based on the society’s values of academic excellence, leadership and community service, the chapter was awarded 1000 US dollars (about R8400).

In March this year, the chapter received another accolade when Dr Derek Swemmer, Registrar and co-advisor of the chapter, was appointed chairperson of the governing body of the society. Dr Swemmer became the first South African to serve in this position of this prestige academic society.

Kim Drude, Golden Key UFS Chapter President, says the chapter will continue making a difference in the community. “We may now go out there and make the changes at our current major community service project, the Talita Cumi Orphanage Home and School.

"Commitment and dedication will always be rewarded and this award is an indication that our hard work has, without a doubt, paid off.”

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