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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

University helps design new test of academic literacy for postgraduates
2012-09-04

The Inter-institutional Centre for Language Development and Assessment (ICELDA), of which the University of the Free State (UFS) is a founding partner, has secured a joint agreement with the Language Centre at the Radboud University Nijmegen in the Netherlands to design and develop another test of academic literacy for postgraduate students.

ICELDA is a partnership between four multilingual South African universities: Pretoria, Stellenbosch, North-West and Free State.

This design that ICELDA is coming up with will focus mainly on diagnostic purposes and follow in the footsteps of TALPS, the current test of academic literacy for postgraduate students at the four universities.

Prof. Albert Weideman, Head of the Department of English says TALPS has recently been the topic of a redesign and in-depth analysis undertaken by Colleen du Plessis, a junior lecturer in the Department of English for her master's dissertation. She is developing two further versions of it for ICELDA and the new project will involve Rebecca Patterson, who will do her long assignment for honours on the diagnostic value of the current test. A former doctoral student of the Department English Tobie van Dyk will be the project leader.

“The rationale for the project is that one can no longer take the academic literacy levels of postgraduate students for granted. We wish the investigating and development team that Tobie will put together, every success.”
 

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