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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Student from Atlanta, USA joins TIA/UFS Metagenomics Platform group

2012-09-11

Kanesha Gillyard from the USA .
11 September 2012

The university and the Spelman College in Atlanta, USA had a joint research venture that ran from June to August 2012. We had the honour of hosting one of the students from Spelman in the Faculty of Natural and Agricultural Sciences. Kanesha Gillyard joined the group from the TIA/UFS Metagenomics Platform in the Department of Microbial, Biochemical and Food Biotechnology.

This was the first time that Kanesha had left Atlanta. This is what she had to say about her trip to Africa:

“I was met with a bright smile and open arms on my first day. The university staff and overall student body have embraced me. Furthermore, the Biotechnology Department has made me feel like I am family. Every day I was given the opportunity to work with a group of people dedicated to their goals, persistent regarding their purpose and fluent in speaking the many dialects of this universal language.

My first week here at the university was like walking into a whole new world.

I have learned many valuable lessons after experiencing life in South Africa for the past two and half months. From adjusting to a new environment and broadening my horizons to becoming trilingual in English, Afrikaans and the new universal language of virtue, I have grown tremendously. Being a “Kovsie” for two months and obtaining an invaluable wealth of knowledge has left me with the confidence of a winner, passion of a dreamer and heart of a nurturer. In essence, this experience has taught me the scientific method to repeat in order to reach for infinity and beyond.”

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