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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS Partner in Major DfID African Project

2012-09-26

This three-year initiative focuses on promoting and creating awareness of research uptake through the use of benchmarking between universities in similar regions. The multimillion Rand partnership is funded by the United Kingdom Department for International Development (DfID).

The project is headed by a partnership between the Association of Commonwealth Universities (ACU), the Centre for Research on Evaluation, Science and Technology (CREST) at Stellenbosch University, and Organisation Systems Design (OSD), a South African-based consultancy specialising in research management and capacity building sectors in Africa.

DRUSSA aims to build a socially interactive community of organisations who focus their research efforts on impacting policy and practice in their countries and to promote the dissemination of poverty reduction research beyond the academic domain.

The first benchmarking session of all 24 universities was held in Johannesburg during June, resulting in the development of the first benchmarking report on research uptake in Africa in August.Many capacity building opportunities are also funded through this initiative www.drussa.net.

The institutional representatives at UFS are Prof Aldo Stroebel (stroebea@ufs.ac.za) and Dr Sonja Loots at (lootss@ufs.ac.za).

First benchmarking report

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