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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Kovsie alumni honoured

2012-09-10

Mr Mickey Gordon, Head of Marketing at the UFS, with Jaco Loubser (right), Kovsie Alumnus of the Year.
Photo: Dries Myburg
10 September 2012

Jaco Loubser, the producer of television programmes such as Shoreline on SABC and Groen, Roer and MK Kampus on kykNET has been named as the Kovsie Alumnus of the Year by the University of the Free State (UFS). Loubser and five other Kovsie alumni were honoured for outstanding achievements and contributions at the Kovsie Alumni Awards held on the Bloemfontein Campus.

Jaco, who obtained a master’s degree in Zoology from the UFS, received the award for outstanding achievements on national and international level for his contribution to and development of the South African film and television industry.

Prof. Stephen Brown, Associate Professor in the Department of Paediatrics and Child Health and Prof. Hennie Theron, Associate Professor in the Department of Cardiology, received the Cum Laude Award for exceptional service for a specific profession. Profs. Brown and Theron were recognised as pioneers in the development and application of medical technology, as well as for their pioneering work in paediatric care.

The Kovsie Alumni Awards for outstanding service to the UFS was also shared by two people, namely Prof. Hendri Kroukamp, Dean of the Faculty of Economic and Management Sciences, and Advocate Wessels Oosthuizen, Director of the Centre for Financial Planning Law at the UFS. The Kovsie Ambassador’s Award went to Prof. Matie Hoffman, Associate Professor in the Department of Physics.

Jaco thanked Prof. Hoffman in his speech and said it was good to share the stage with one of his former lecturers. Jaco, who has received numerous awards for his television programmes, said the Kovsie Alumni Award was unexpected and it was a great honour to receive it from his alma mater.

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