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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Twenty Rag finalists announced

2012-10-12

The 20 Rag CS finalists for 2012/2013.
Photo: Leonie Bolleurs
17 October 2012

Our university has been part of the rich tradition of Rag CS (community service) since 1948. During 2011/2012, KovsieRag CS distributed R2 million to charities.

Rag CS will continue the tradition next year. The process began as early as March this year when Rag CS received and processed more than 100 applications and chose 50 women and 25 men as semi-finalists. The men and women had the opportunity to collect money until October. A total of R400 000 was collected. The 20 debutants (10 men and 10 women) who collected the most money were chosen as the 10 Brutal Fruit Rag CS finalists and the 10 Mr Rag CS finalists for 2012/2013.

These students were recently treated to a breakfast at Bain’s Game Lodge. Every finalist chooses a charity for which they will collect money.

Mr Rag CS 2013 and the Rag CS Queen will be chosen at the Crowning Ball on 15 February 2013.

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