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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Students aim to make a difference

2012-08-12

Besides their work with the learners, Legendary Bethulie also wants to expose them to the rich history of Bethulie and showcase the beauty of the small town. The town had the largest concentration camp during the Anglo Boer war and it boasts the longest bridge in South Africa – the DH Steyn Bridge, a 1,2 km rail and road bridge.

A group of students has taken the initiative to educate high school learners about different careers. They travelled 180 km to Bethulie, a small town in the southern Free State, to motivate, inspire and expose learners from the Wongalethu Senior Secondary School to different career paths. This event will take place in Bethulie again at the end of the first term next year.

The event was organised by the Legendary Bethulie group, which is campaigning for a child development programme, community centre and also to develop further the annual Bethulie career exhibition. The group intends to equip children from Bethulie and nearby towns with the necessary skills to be successful in life, irrespective of their home backgrounds. The group also wants to expose them to different career paths as well as offer tutoring opportunities. It also aims to minimise the number of learners who become victims of drug abuse and HIV.

The organisation is still growing and would like to access funding from different institutions and companies as it is currently financed by the community.

Students who wish to take part in next year’s event can contact Luyanda Lunga Noto at luyanda.noto@gmail.com.
- Luyanda Noto

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