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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Kovsies queue to know their HIV status

2012-05-12

Kovsie staff member Alzena Brink was one of the thousands who were tested for HIV during the “First Things First” HIV testing campaign.

Photo: Amanda Tongha

Thousands of students and staff from the Bloemfontein and Qwaqwa Campuses made use of testing booths to determine their HIV status last week. Testing booths were set up on the two campuses as part of an HIV testing campaign.

The “First Things First” HIV testing campaign kicked off on the Bloemfontein Campus on Monday 16 April 2012 with students and staff queuing to find out their HIV status. The Qwaqwa Campus started their campaign on Wednesday 17 April 2012. The South Campus started its campaign on 24 April 2012.

The testing campaign is a national initiative and forms part of the Higher Education HIV/Aids Programme run by Higher Education South Africa (HESA).

Tarryn Nell, HIV Prevention Programme Officer at the university’s HIV/Aids Office, said close to 2 000 Kovsies were tested for HIV last week. “We hope to continue to test, making knowing your status a norm and part of culture.”
- Amanda Tongha

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