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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Kovsie tennis team wins gold at nationals

2012-12-12

Members of Kovsies winning tennis team.
13 December 2012

For the sixth time in a row, the tennis team of the University of the Free State won gold at the tennis championships of the University Sports South Africa (USSA) tournament. The tournament was held from Monday 3 December 2012 until Friday 7 December 2012 at the University of Pretoria, where 21 teams from 20 tertiary academic institutions participated.

The team participated in a round robin during the first three days where they beat the University of KwaZulu-Natal, the University of Johannesburg, the Nelson Mandela Metropolitan University and North-West University (Potchefstroom Campus). On Thursday, the team played in the semi-finals against the University of Pretoria and won the tiebreak 8-2. Friday’s final was against the Stellenbosch University and after eight singles matches, Kovsies was already 8-0 up. There was thus no need to play the doubles and mixed matches.

After the USSA tournament, four Kovsie players were included in a training group to take part in training camps, tournaments and trials in preparation for the World Student Games (Universiade) in Russia in 2013. These four students are Duke Munro, Christi Potgieter, Elizna Barnard and Hendri Steyn. The coach and team manager of the Kovsie team, Marnus Kleinhans and Janine de Kock, were also appointed coach and manager of the South African Student team for the World Student Games.

At the Annual General Meeting of USSA Tennis, Janine de Kock was re-elected as chairperson and Marnus Kleinhans as technical advisor. The captain of Kovsies, Christi Potgieter was also selected as vice-chairperson.

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