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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Study shows that even cheating monkeys alter their behaviour to avoid detection and punishment
2013-03-12

 

Dr Le Roux sharing a moment with the geladas (Theropithecus gelada).
Photo: Supplied
11 March 2013

A recent article headed by Dr Aliza le Roux from the University of the Free State Qwaqwa Campus’ Department of Zoology and Entomology, asserts that cheating and deception is not only a human phenomenon - it is also found in non-human animals.

“Our specific study investigated cheating and punishment in geladas. While human beings are known to deceive one another, and punish cheaters that get caught, it is actually very rare to find proof of this kind of behaviour in non-human animals,” said Dr Le Roux.

“We don't know if this is because humans are uniquely deceitful, or if it is just that animals deal with cheating differently. Our study was therefore the first to demonstrate that gelada males and females try to deceive their partners when they are cheating on them. This means they try to hide their unfaithful behaviour.” This is therefore the first investigation to document tactical deception in primates living in a natural environment.

“We also showed that the cuckolded males then punish the cheaters, but could not determine if the punishment actually caused cheaters to stop cheating,” said Dr Le Roux.

This on-going and long-term study continues to observe the population of wild geladas in the Simien Mountains National Park in Ethiopia. The study investigates primate hormones, cognition, genetics, social behaviour and conservation, and is done in collaboration with the Universities of Michigan and Pennsylvania.

The full version of the article can be accessed on (http://www.nature.com/ncomms/journal/v4/n2/full/ncomms2468.html).


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