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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

New Albert Wessels Auditorium officially unveiled

2013-05-19

Dr Johan van Zyl (President and Chief Executive Officer (CEO) of Toyota South Africa and CEO for Toyota Africa) and Judge Ian van der Merwe (Chairperson of the UFS Council) unveil the redesigned Albert Wessels Auditorium.
Photo: Johan Roux
20 May 2013

The swanky new interior and entrance of the Albert Wessels Auditorium WA) were officially unveiled on Bloemfontein Campus of the University of the Free State (UFS) on Friday 10 May 2013.

Prof Jonathan Jansen, UFS Vice-Chancellor and Rector, and Judge Ian van der Merwe, Chairperson of the UFS Council, presided over the AWA unveiling ceremony. They were joined by a special guest, whose company has a long affiliation with the UFS and the AWA in particular.

Dr Johan van Zyl, the current President and Chief Executive Officer (CEO) of Toyota South Africa and CEO for Toyota Africa, unveiled the commemorative plaque at the new entrance. Dr Van Zyl reaffirmed the relationship between Toyota South Africa and the UFS, which can be traced back to the founder of his company.

The namesake of the AWO was the founder of Toyota South Africa. Dr Wessels was at one time married to Elizabeth Eybers, the acclaimed poet who won the Hertzog Prize in 1934 and 1971. Could she have inspired Wessels’ love of the arts? Regardless, the AWA will serve as a world-class facility for the arts, corporate meetings and seminars, from now on. The AWA can now seat 196 people on its luxurious red leather seats.

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