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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS celebrates multi-campus system

2013-06-01

Qwaqwa Campus, Bloemfontein Campus, South Campus
Photos: Sonia Small
04 June 2013

The University of the Free State is celebrating 10 years of the multi-campus system this year.

Uniqwa – as it was known when it was still part of the University of the North, was incorporated into the UFS in 2003, becoming the Qwaqwa Campus.

Following shortly on this event, a satellite campus of the Vista University also became part of the UFS family and was renamed to the South Campus.

The multi-campus system enables the UFS to offer a comprehensive choice of study programmes. “Our multi-campus system offers greater access to higher education with the Qwaqwa Campus offering tuition in the faculties of the Humanities, Education, Economic and Management Sciences as well as Natural and Agricultural Sciences,” says Dr Choice Makhetha, Vice-Rector: External Affairs.

“On the other hand,” Dr Makhetha continues,“the South Campus strategically covers learners let down by the South African school system by offering them extended programmes that would ultimately help them enter the mainstream programmes successfully.”

The formal festivities on the Qwaqwa Campus will kick off on Friday 7 June 2013.

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