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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

"Growing Vegetables"-video to help communities

2005-11-28

The Centre for Agricultural Management at the University of the Free State (UFS) handed a copy of a video on how to start a vegetable garden, Growing Vegetables, to Mr Casca Mokitlane, MEC for agriculture in the Free State. The video was made by the centre and First National Bank (FNB) and demonstrates step by step how to plan a vegetable garden, how to lay it out and how to sell the vegetables. Copies of the video will be distributed to poor schools and other people/organisations in the Free State who are involved in community development.

During the launch of the video and accompanying brochure at the centre of the Mangaung University of the Free State Community Partnership Project (MUCPP) special recognition was given to Mrs Dora du Plessis (from the UFS Centre for Agricultural Management and coordinator of the project) for the more than 2000 hours of overtime she put into the making of the video. From the left are Mr Sieg Maier (Provincial Manager of FNB), Mrs du Plessis and Dr Wimpie Nell (Director of the UFS Centre for Agricultural Management). Photo: Leonie Bolleurs

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