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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

First M degree in Sport Medicine commences at the UFS
2006-02-03

Some of the guests that attended the launch of the M degree in Sport Medicine were from the left Dr Derik Coetzee (senior lecturer at the UFS Department of Human Movement Science and one of the tutors of the programme); Dr Sorita Viljoen (a student from Bloemfontein); dr Stephan Pretorius (a student from Pretoria) ; Dr Louis Holtzhausen (Programme Director:  Sport Medicine at the UFS) and Prof Teuns Verschoor (Vice-Rector:  Academic Operations at the UFS).
Photo: Lacea Loader


First M degree in Sport Medicine commences at the UFS   
 

The classes of the first group of nine students registered for the M degree in Sport Medicine at the University of the Free State (UFS) commenced at the School of Medicine this week.

This is the first degree of its kind presented by the UFS.  Only two other universities in South Africa are presenting the course, namely the University of Cape Town and the University of Pretoria.

“It is an important new subject field for medicine in South Africa and is aimed at medical doctors,” said Dr Louis Holtzhausen, Programme Director of Sport Medicine in the School of Medicine and head of the UFS Sport and Exercise Medicine Clinic.

The course focuses on the wellness and healthy lifestyle of patients and also intercepts the growing need for a specialized medical service for sportsmen,” said Dr Holtzhausen.

Athletes’ needs for specialised medical care have increased dramatically during the past ten years.  “The primary health care practitioner has already surrendered a great deal of the athletics community to disciplines such as physiotherapy, bio kinetics, homeopathy, chirology and other alternative disciplines because of a lack to provide for these practitioners,” said Dr Holtzhausen.

“The course is especially in demand with general practitioners because they want to deliver a more specialized service to patients.  With this course a student can call him/herself a sport doctor and will then not only be able to present patients with scientifically funded exercise, food supplements and advice on their lifestyle, but will also be able to help with the rehabilitation of patients with chronic illnesses,” said Dr Holtzhausen.

“The greatest medical care expense in South African stems from lifestyle bound illnesses such as depression, strokes and obesesiveness.  The M degree in Sports Medicine at the UFS will intercept some of these problems,” said Dr Holtzhausen.

According to Dr Holtzhausen the duration of the degree is three years and it comprises of three legs.  In the first leg, attention is given to an athlete’s performance and how it can be improved with the correct methods and supplements.  In the second leg attention is given to the wellness of patients and the reversibility of the risk of illness and the exercise rehabilitation of chronic illnesses such as diabetes and hart problems to assist patients to exercise in a scientific way in order for them to start living optimally again.  In the third leg attention is given to a healthier lifestyle as a precautionary measure. 

The course also includes a lecture part (four attendance sessions of seven days each) and a thesis.  

“The new course is important for the UFS as the whole tendency in medicine is to move into a direction of a more affordable precaution.  There is no other qualification or programme with as much detail as this course,” he said.

Media release
Issued by: Lacea Loader
Media Representative
Tel:   (051) 401-2584
Cell:  083 645 2454
E-mail:  loaderl.stg@mail.uovs.ac.za
3 February 2006

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