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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Book on SA sign language and the local deaf community

2006-04-24

The Sign Language Division of the Department of Afro asiatic Studies, Sign Language and Language Practice at the University of the Free State (UFS) and the Belgian universities of Ghent and Brussels are in the process of writing a book on South African sign language and the South African deaf community. The book will consist of two parts: an ethnographic part on communication by deaf people in South Africa on the basis of life stories told by deaf people and a sketch grammar of South African sign language. At the same time the researchers are engaged in cross-linguistic grammatical research of South African sign language as compared to Flemish sign language.

Two Belgian academics are currently visiting the UFS to work on the book and on the cross-linguistic aspects. Here are from left to right Ms Emily Matabane (academic assistant from the UFS Sign Language Division), Prof Mieke Van Herreweghe (Ghent University), Prof Myriam Vermeerbergen (Vrije Universiteit van Brussel) and Mr Philemon Akach (senior lecturer at the UFS Sign Language Division and coordinator of the research project).

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