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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS appoints director for Kovsiesport

2005-02-03

The Executive Management of the University of the Free State ’s (UFS) has approved the appointment of Mr James Letuka as Director of KovsieSport. Mr Letuka has been acting in this position since the long leave and retirement of Mr Ewie Cronjé last year.

Mr Letuka joined the UFS in 1997 as a researcher at the Unit for Research into Higher Education (URHE) and was promoted to manager in the office of the Vice-rector: Student Services in 2001. He was seconded to KovsieSport in 2003.

“I am delighted with the appointment and accept the challenges linked to this position and commit myself to the advancement of sport at the UFS. I aim to broaden the participation of the UFS in sport at a competitive level and would also like to broaden the access to sport for students who would like to be involved in sport for recreational purposes,” says Mr Letuka.

According to Mr Letuka sport is a suitable vehicle that can bring students of different backgrounds together and it can be used to normalise and enhance relations on campus. “I would also like to help the Vista and Qwaqwa campuses to fall within the sporting culture of the UFS,” says Mr Letuka.

Mr Letuka is Vice-president of the South African Tennis Association (SATA) and also represents SATA on the South African Olympic Committee.

Media release Issued by: Lacea Loader Media Representative Tel: (051) 401-2584 Cell: 083 645 2454 E-mail: loaderl.stg@mail.uovs.ac.za 3 February 2005

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