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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Laptop in, paper out
2013-07-31

 

Prof Pieter Nel gives advice to students.
Photo: Johan Roux
31 July 2013

The first major steps to a paperless lecture environment for the School of Medicine were taken in July 2013 with the presentation of laptops to all first-year- medical students.

The aim is to have the entire undergraduate medical programme computer-driven within a few years and to get rid of paper in the classroom.

Prof Pieter Nel, Programme Director: Health Sciences at the school in the Faculty of Health Sciences, said, “As far as we know, this action is the first of its kind in any medical school in South Africa whereby an entire class are supplied with computers for this purpose. We also have no knowledge of anything similar in any programme within any other faculty at any university in South Africa.”

All first-year medical students received laptops. The UFS is facilitating the process to provide students with computer access via their own laptops. “The reason for this is that the undergraduate health-sciences programme will be totally computerised from now on. Students will therefore utilise their laptops in all their contact sessions.”

The entire building where teaching takes place is equipped with Wi-Fi. The students buy the laptops at a much lower cost than the commercial price.

Prof Nel said the printing costs of study material during a student’s undergraduate study years can amount to as much as R5 000.

In future, first-year students will receive laptops, computerising the entire undergraduate health-sciences programme within a few years, Prof Nel said.

During the presentation of the first laptops, Prof Gert van Zyl, Dean of the Faculty of Health Sciences, referred to this action as a big step forward in modernising the undergraduate training of medical students in the faculty.

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