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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Roosmaryn and Veritas – 2013 Kovsie Sêr winners

2013-08-05

The two winning residences will represent the university at the national Sêr finals at the North-West University on 31 August 2013.
Photo: Johan Roux
05 August 2013

Video clip (YouTube)
Photo Gallery

Roosmaryn and Veritas will be the proud UFS representatives at the national Sêr competition, taking place at the Potchefstroom Campus of the North-West University on Saturday 31 August 2013.

These two residences emerged as the victors of the McDonald’s Bloemfontein Kovsie Kleinsêr competition on Saturday evening 3 Augusts. They will now proceed to compete for the national title against residence teams from the universities of Stellenbosch, Pretoria, Johannesburg and North-West.

Roosmaryn and Veritas had to battle it out against eleven other UFS residence teams before walking away with the coveted first prize. In the male division, Vishuis and Kagiso locked horns with Veritas in a titanic struggle to attained second and third place respectively. The two city residences, Sonnedou and Marjolein, achieved second and third position in the division for the ladies’ residences.

This year’s Kovsie Kleinsêr competition, which is a highlight on the Bloemfontein calendar, was characterised by fierce competition, top-class entertainment and loads of singing talent. Spectators could follow the action from three venues on the Bloemfontein Campus, with participants performing in the Scaena, Odeion and Kovsie Church.

The McDonald’s clown, Ronald McDonald, added boisterous fun to the proceedings in the Kovsie Church. The clown, the participants’ costumes and their vocal abilities were some of the hot topics discussed on the social network Twitter, where the competition ‘trended’ for some time.

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