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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS plays leading role in implementing curriculum for deaf learners
2013-08-15

 

Minister Angie Motshekga (front left) joined by members of the South African Sign Language task team. Behind Minister Motshekga’s shoulder is Dr Philemon Akach.
15 August 2013

South African Sign Language (SASL) will soon be offered as a school subject to Grade 0–12 learners in all 42 schools for the deaf in South Africa. Our Department of South African Sign Language had a role to play in this significant development that will empower deaf learners in South Africa and the continent.

Dr Philemon Akach, Head of the Department of South African Sign Language at the UFS, is part of the nine-member task team that recently handed over the SASL curriculum to the Minister of Basic Education, Angie Motshekga. The curriculum will be offered as a home language in all schools from 2014 and Grade 12 learners will be able to write it as a final-year examination subject.

Dr Akach – a member of the task team since 2009 – helped to coordinate the development of the curriculum.

The implementation of the curriculum means a lot to the Department of South African Sign Language, Dr Akach says. “We have championed the linguistic needs of the deaf community ever since we became the first university to offer SASL as an academic course, not only in South Africa, but also on the continent.”

Dr Akach says most Education students are already taking SASL as subject in his department, equipping them as prospective teachers to make implementation of the curriculum a smooth one. “Given our expertise, we will train teachers in the field and be involved in the setting and moderation of exam papers. The University of the Free State is no doubt a leader in this field.”

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