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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

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Pat Fahrenfort throws a spanner in the works
2013-08-24

23 August 2013

Pat Fahrenfort had the audience in stiches while discussing her book, Spanner in the Work: One Woman’s Journey from Factory Floor to Corridors of Power. In addition to her wit being razor-sharp, so was her insight.

The author narrated her winding journey from cold factory floors to the passages of parliament during an event hosted by Prof Jonathan Jansen, Vice-Chancellor and Rector, at the Institute for Reconciliation and Social Justice. Fahrenfort left school at the age of 15 and started her employment as a factory worker in Cape Town. Through sheer strength of will, she completed a university degree later in her life and went on to work alongside some of our leading political figures and as part of South Africa’s Constitutional Assembly.

Fahrenfort imparted her struggles in the workplace for democracy, justice and equality. Against this background, though, she expressed her disillusionment regarding some aspects of the current political environment in South Africa.

She also regaled the crowd with her ‘stalking’ tactics – back when she was still a fledgling writer – to grab the attention of author Antjie Krog. Fahrenfort attended quite a few functions where the famous author appeared – seemingly by chance – until she got her opportunity.The end result? Krog assisted Fahrenfort to write her own book. And the rest, as they say, is history.

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