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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS101 students learn from the masters

2013-09-01

Letsetja Kganyago (second from the left) and Dr Francois Strydom (on the right, next to him, Director of the Centre for Teaching and Learning, in discussion with third-year students.
Photo: Stefan Lotter
01 September 2013

Huge effort is employed to expose first-year students through the UFS101 programme to the largest possible landscapes of South African politicals, economics and other fields. The lecture that Letsetja Kganyago, Deputy Governor of the South African Reserve Bank, delivered in August 2013, was no exception.

About 4 000 students attended the lecture at the Bloemfontein Campus, of which 150 students on the Qwaqwa Campus shared in the proceedings via live streaming. Kganyago discussed the impact of the international financial crisis on South Africa, as well as on the man in the street.

Third-year and postgraduate students also had an opportunity to talk to him during his visit.

The UFS101 programme was bolstered earlier this year through lectures delivered by a judge from the Free State Supreme Court, as well as Prof Jonathan Jansen, Vice-Chancellor and Rector.

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