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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Agri-pedia a valuable tool for the farmer
2013-10-03

 

03 October 2013

Agri-pedia, an internet-based facility to assist the farmer in a whole array of topics, was launched at the university.

This ground-breaking new education tool was developed by die UFS in partnership with the private sector to bridge the gap between agricultural science and successful farming. Experience of more than a thousand years is pulled together in the project.

Topics vary from farm management and planning, market information, geographic information and maps, to beekeeping, flower production, the farm home and many more.

Prof Jonathan Jansen, Vice-Chancellor and Rector, said at the Agri-pedia launch it is a myth that education only happen in schools. At Nampo he was amazed to see the level of education on farms, done by farmers. “Another myth is that education is the task of government – there is a tardiness and lack of concern.

“You don’t change schools with government, but with partnerships. Agri-pedia will not be possible without partnerships.”

The launch of Agri-pedia happened against the background that food security in the world is under threat. About 840 million people are chronically experiencing malnourishment. Included in this figure are 200 million children under the age of 15 in the developing world. By 2020 nearly 70% of people suffering malnutrition will live in sub-Sahara Africa and in South Asia.

The agricultural sector must be assisted to shift from subsistence farming to sustainable food production and economic development.

For more information, visit www.agripedia.co.za or send an email to admin@agripedia.co.za.

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