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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

‘This university gives me hope’

2013-10-02

4 October 2013
Photo: Stephen Collett

“This is a university that gives me hope. It has a willingness and a capacity to care,” Brand Pretorius said at a farewell function at the UFS.

He served the university as honorary professor in the Department of Business Management since 1991 and delivered the Brand Pretorius lecture for the past two decades. His recent lecture dealt with the topic “Guidelines for sustainable personal success in business – lessons I learnt”.

He retired as CEO of McCarthy and as an executive director of the Bidvest Group on 1 March 2011. Currently he serves as a non-executive director on the boards of the Barclays Africa Group, Reunert, RGT Smart, Tata Africa Holdings and Tongaat Hulett. He is the non-executive chairman of Italtile Limited.

Pretorius said at the farewell function the UFS is still a source of inspiration and pride. The leadership has a lot of courage and commitment and embraced change. “They embraced the fact that we are living in a different world.

“The vision of the UFS is inspirational. It wants to be recognised for academic and research excellence. The university became a pioneer in reconciliation in a very difficult world. Change comes with pain, and the UFS dealt with it in a worthy manner.

“I am proud of this institution because it still strives for high standards, the right principles and values and it has respect for all people.”

Pretorius said the university’s heart is in the right place. “It is a beacon of hope of what the rainbow nation will be in South Africa one day. Reconciliation is a sign that this is happening.”

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