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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Strengthening ties with Belgium ally

2013-10-31

From the left are: Prof Dr Johan Meeusen signing the agreement with Prof Nicky Morgan, Vice-Rector: Operations.
Photo: Hannes Pieterse
31 October 2013

The UFS signed a formal agreement with the University of Antwerp, strengthening the two institutions’ existing collaboration. Prof Dr Johan Meeusen, Vice-Rector and Professor of European Law and Private International Law at the University of Antwerp, visited the Bloemfontein Campus to sign the agreement. This arrangement will ensure that the two institutions work in close conjunction on research and additional projects.

Dineo Gaofhiwe-Ingram, Assistant Director: Internationalisation, says the new relationship between the two universities will have a strong research focus. "It’s evident and known that we want to become a research-intensive university.” She emphasises that the relationship with Antwerp as well as partnerships with a variety of other institutions are crucial. These will ensure that young emerging scholars, like those taking part in the Vice-Chancellor's Prestige Scholars Programme, are exposed internationally during their development. “We hope that some of the scholars in the new cohort of the PSP will be able to find scientists to host them at Antwerp," Gaofhiwe-Ingram adds.

In addition, she explains that this formal agreement will augment pre-existing collaborations with the Unit for Language Facilitation and Empowerment, as well as the Centre for Health Systems Research and Development. It will also open up cooperation between other faculties and disciplines. “Through Eurosa/Erasmus Mundus Project, which awards scholarships to South African students and staff to study in Europe, the 2014 project will now also award scholarships to European students and staff to come and study in South Africa,” Gaofhiwe-Ingram announced.

The University of Antwerp is one of the European associates that participates in the Leadership for Change Programme and hosted a group of first-year Kovsie students during 2011. In 2012, representatives from the University of Antwerp attended the Leadership Summit presented on the Bloemfontein Campus. Another group of first-year students from the UFS took part in this year’s programme.

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