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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Professor triumphs at Water Research Commission (WRC) Symposium

2013-12-13

Prof Leon van Rensburg

The university’s advancement of research excellence recently found further embodiment in Prof Leon van Rensburg from the Department of Soil- and Crop- and Climate Sciences. His expertise in the water sector resulted in award-winning research.

Prof Van Rensburg received the award for Sustainable Development Solutions 2013 at the Water Research Commission (WRC) Symposium held at the CSIR in Pretoria. The symposium acknowledged local scientific solutions that have had a global impact. Prof Van Rensburg was recognised for his outstanding research guiding the management of salinity under irrigation at farm level in South Africa – ensuring food production. The paper that earned him this honour is entitled “Rainwater harvesting and conservation practices: challenges and opportunities for sustainable land and water use of ‘The Green Village’ in arid to semi-arid climate zones.”

The awards were linked to the WRC’s newly-adopted corporate planning tool named the ‘Knowledge Tree’, guiding the commission’s operations. The ‘Knowledge Tree’ functions as a yardstick with which the WRC measures its impact in essential areas. The presentation of these accolades underscored the importance of water science and water technology in improving the daily reality of people at grassroots level.

Prof Van Rensburg’s research goal is to enhance the efficiency of water usage of crop production systems in both the dryland and irrigation sectors. Part of his latest achievements include being editor for a special edition of the Irrigation and Drainage Journal (2012; vol 61) on rainwater harvesting.

Prof Chris du Preez, co-author of the winning paper, is an expert on soil quality, especially organic matter. He serves as the Head of the Department of Soil, Crop and Climate Sciences and has also acted as President of the Soil Science Society of South Africa. His current research focuses on agricultural land use and soil organic matter changes, soil fertility and fertilisation, and agriculture water quality and usage.

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