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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

“To interpret is more than the ability to have mastered two languages”
2014-03-27

 

It is equally unfair to the accused as the victim when an untrained court interpreter is used in a court case.

In South Africa there are currently a large percentage of interpreters employed by the Department of Justice without any formal training.

While interpreting is in reality a very complex subject, the general acceptance is that everybody who is able speak two languages or more can be an interpreter.

This perception harms interpreting as a profession, as it results in most institutions appointing any multilingual person as an interpreter.

In many cases people are used to interpret into and from their third or fourth language (of which Afrikaans is one). This leads to inaccuracy and the incorrect use of expressions and terminology. Specific cognitive processes also have to be developed and practiced.

The University of the Free State (UFS) has since 2008 trained approximately 200 court interpreters in South Africa. This training includes the theory of interpreting and practical exercises, as well as the development of terminology and a basic knowledge of the legal system in South Africa.

The training provided to court interpreters by the Unit for Language Management and Facilitation, is done in conjunction with the Department of Justice and Constitutional Development and SASSETA (Safety and Security).

Apart from Afrikaans, native speakers of all South African languages are included in the training.

Much attention (rightfully) are given to interpreters who can interpret between the nine African languages and (mostly) English, but in the process the development of interpreters between Afrikaans and English was neglected, as became apparent in the past two weeks during the Oscar Pistorius case.


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