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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

These boots are made for walking ... to Cape Town

2014-04-24

On Thursday 1 May 2014, four pairs of feet gave their first stride on a journey that will last for 33 days and stretch over 1 000 kilometres.

These feet belong to four very brave volunteers who will walk all the way to the Cape in order to highlight the problem of food insecurity among students.

Adéle van Aswegen and Ntokozo Nkabinde from the University of the Free State (UFS), together with Ronél Warner and Nico Piedt, both from Bloemfontein, are undertaking this hike as part of a fund-raising effort for the UFS’s No Student Hungry bursary (NSH bursary).

The NSH bursary, established in 2011 by Prof Jonathan Jansen, the UFS’s Vice-Chancellor and Rector, and Rudi Buys, Dean of Student Affairs, is aimed at alleviating food insecurity among students at the UFS.

The food bursary is awarded on the grounds of financial need, good academic performance, active participation in student-life programmes and a commitment to community service.

“The NSH bursary of about R30 per student forms only a small part of a student’s day, but it makes a huge difference in their lives,” says Vicky Simpson, coordinator of this programme offering assistance to more than 100 students.

You can follow our hikers’ progress on Twitter by using the #NSHstride. We will also keep you updated on Facebook and our website.

Meanwhile, everyone is invited to show their support for the hikers in a fun way. Take a picture of your foot (or feet), tweet the photo with #NSHstride @UFSweb or post it on your Facebook page and challenge all your friends to do the same.

Daily updates:
(You can also follow us on @UFSweb for daily tweets)

Day 14: 14 May 2014
18:33
43 km
Joalani Guest Farm

Day 13: 13 May 2014
17:30
33 km
Die Rondawels

Day 12: 12 May 2014
16:49
40 km
Aandrus B&B in Richmond

Day 11: 11 May 2014
39 km
Wortelfontein (Magdel and Christiaan)

Day 10: 10 May 2014
15:44
34 km
Hanover Lodge

Day 9: 09 May 2014
40.8 km
Camping between Colesberg and Hanover

Day 8: 08 May 2014
15:25
33.7 km
Colesberg, The Lighthouse Guesthouse

Day 7: 07 May 2014
15:08
23 km
Orange River Lodge

Day 6: 06 May 2014
15:57
51.06 km
Gariep Forever Resort

Day 5: 05 May 2014
12:18
28 km
Rondefontein

Day 4: 04 May 2014
15:27
35 km
Trompsburg: Fox Den

Day 3: 03 May 2014
17:30
46.74 km
Edenburg Country Lodge (Hotel)

Day 2: 02 May 2014
11:44 am
15.3 km
Tom's Place

Day 1: 01 May 2014
32 km
Leeuwberg

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