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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Staff experience running in the shoes of students
2014-07-29


Photo: Sonia Small

From having to upload money on a card and buying lunch at Thakaneng Bridge to naming the SRC members, some UFS staff members got to experience life as a full-time student on our Bloemfontein Campus.

During their 2014 Purpose Summit on 22 July, staff from Student Affairs competed against each other in an Amazing Race.

“We got to see how students actually run around on campus each day,” said Elize Rall from Residence Life. “We always hear from parents how their children have to go from one place on campus to the other to get things done … and now we know what they are talking about.”

Staff who attended the summit was divided into teams during the morning’s practical session. Similar to the popular television programme, The Amazing Race, there were quite a few checkpoints – often with some formidable challenges and quizzes.

To make their tasks even more difficult, the participants were forced to take the route students with disabilities would have taken. This means: no stairs could be climbed and no curbs could be jumped – they could only use ramps and elevators.

"The experience was extra-ordinary," said Lerato Masapo from Residence Life. "I learned a lot and I didn't realise how difficult it was for our disabled students to move around the campus.

"What struck me the most was the distance between every building and how far the students had to walk to reach certain places. This made me realise the importance and responsibility on us as staff members to know our environment and assist students accordingly in that regard."

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