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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Transforming lives through reading
2014-08-11

 
The UFS Library and Information Services visited Lekhulong Senior Secondary School as one of their community development projects commemorating Mandela Day on 25 June 2014. Situated in the Bloemfontein township of Rocklands, the school’s library was depleted of books and in need of a total revamp. The group of change agents under the guidance and leadership of Marcus Maphile, Assistant Director: Information Services, consisted of seventeen library staff members, library ambassadors and volunteers from Student Life and Leadership.

A total of 450 books were donated to the school. The range of books was made up of mainly dictionaries and encyclopaedias. Fifty of these copies were acquired through the ‘Buy or Donate a Book’ campaign run by the library earlier this year.

In thanking the UFS library, the school’s principal, Mash Mawasha said reading has always been a challenge for his learners and that he is confident that this will be a major turning point for them.

The Director of Library Services, Betsy Eister, expressed the UFS library’s commitment to this project. She pledged regular visits to the school to ensure that Lekhulong library staff are trained on how to run the library and that teachers include library books in their teaching.

“We try to ensure that by the time learners arrive at universities,” Maphile said, “they have exposure to libraries, that they acquire a love for reading books and most importantly have confidence not only to express themselves but to use the library system efficiently.”

The book donation programme has been running successfully for two years and apart from revitalising school libraries in disadvantaged communities, the UFS library staff provides training and support to teacher librarians. Next year, the team plans to extend their project to another community in Bloemfontein – that of Headstart High School.


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