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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

2014 Intravarsity – with a twist

2014-08-12

Photo Gallery

The battle of the campuses took place over the weekend of 8–10 August 2014 as our Bloemfontein Campus hosted our Qwaqwa counterparts for the 2014 Intravarsity.

This year the event provided some exhilarating twists to the usual competition. With the theme, ‘Made at Kovsies’, the programme made room for some new and innovative activities. The new setup may even become the format for future intra- and intervarsity events at Kovsies.

For those courageous of heart and daring of body, Vishuis offered the Gladiator games. This resulted in loads of competitive fun and entertainment. On a less physical level, this year also introduced the Kovsie Gaming League. The event presented an electronic sports tournament in which students could battle it out in a digital gaming environment.

The Ultimate Frisbee tournament guaranteed a host of awkward jumps, long stretches and hearts pumping furiously. In celebration of Women’s month, a Women’s Day Fun Run was also incorporated into the weekend.

It was not a case of out with the old, in with the new, though. The usual codes like soccer, volleyball, basketball, chess and table tennis still occupied their rightful places on the programme. But this time round, cultural activities also received a place in the limelight.

A Kovsie United Music Festival provided a safe social environment for students to enjoy themselves in – and scores of feet trampled into the Rag Farm . The two campuses also engaged in a healthy clash of words during the debating event.

Most will agree, though, that the best was kept for last. The Kovsie Sêr finals on Saturday night swept each and every one up in a wave of music and cheer. The Qwaqwa sêr group, Unspoken, made their mark during the evening as they delivered an inspired guest performance.

The winners of the various events at the 2014 Intravarsity were:

Basketball – East College
Ultimate Frisbee – East College
Table Tennis – North College
Gladiators – South College (Ladies) and West College (Men)
Winners of Song – Central College
Winners of War Cry – Central College
Volleyball – South College (Men) and East College (Ladies)
Chess – West College and Qwaqwa
Soccer – South College (Men) and North College (Ladies)
Sêr – Veritas (Men) and Soetdoring (Ladies)

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