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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

“We relied on outsiders to document our histories.” – Zanele Muholi delivers Women’s Day Lecture

2014-08-13

Zanele Muholi
Photo: Stephen Collett

“Our society is decaying because of hate crimes against LGBTI groups. You can’t say it does not affect you, because each of us is at least connected to one person [of LGBTI orientation].”

These words by Zanele Muholi, photographer and visual activist of LGBTI rights, who delivered the Women’s Day Lecture. The event commemorated Women’s Day and took place on Thursday 7 August 2014 at the Bloemfontein Campus. The lecture was hosted by the Centre for Africa Studies, as part of their Gender Studies Programme.

Muholi screened photographs featuring lesbian couples and recounted their all-too-real life stories. Her work emphasises the importance of queering the normative gaze by representing black lesbians in ‘straight’ portraits in a collection of works titled ‘Faces and Phases’. By focusing on lesbians in her work, Muholi shows that women in same sex relationships are just women, with the same dreams and aspirations as their heterosexual sisters.

But lesbian women carry an additional, grave fear – that of corrective rape. Muholi speaks on this topic in the video, ‘We live in fear’, which she screened during her talk. The documentary features the lives of lesbian women in Kwa Thema township in Johannesburg. Shockwaves spread through this settlement in 2008 after the brutal killing of a lesbian woman and the ensuing series of hate crimes against the LGBTI community.

Zanele describes her work as “documenting our own stories. For years we relied on outsiders to document our histories. We should do it ourselves.”

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