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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS Council approves Moshoeshoe memorial lecture

2004-11-29

The Council of the University of the Free State (UFS) approved the implementation of a Moshoeshoe memorial lecture as from next year.

“This initiative forms part of the bigger Moshoeshoe project to honour the Moshoeshoe legacy of nation-building and reconciliation and to explore his role as a model of African leadership. The project was launched in April 2004 as part of the UFS centenary celebrations. One element of the project was the production of a documentary film, commissioned by the UFS, which was broadcast on SABC2,” says Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.

“The Moshoeshoe project, which honours the founder of the Basotho nation’s example of nation-building and reconciliation, is a practical demonstration of the university’s commitment to the continued transformation of the campus and the creation of a new inclusive institutional culture for all staff and students,” says Prof Fourie.

According to Prof Fourie the memorial lecture will have a conscious continental focus with speakers from South Africa, Africa and the African diaspora.

“The high-level lectures will raise critical issues about models of African leadership for the African Renaissance and will contribute to the discourse on nation-building, reconciliation, political tolerance, diversity management etc,” says Prof Fourie.

The first Moshoeshoe memorial lecture is likely to take place in March 2005 on the anniversary of his death.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za

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