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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Emily Matabane transforms perceptions of the deaf community
2014-09-22

 

Emily Matabane

September is International Deaf Awareness Month and Emily Matabane – a lecturer at our Department of Sign Language – let us into the world of the deaf. A world she herself lives in.

Through the aid of Tshisikhawe Dzivhani, an interpreter, Matabane shared her experiences with us in a question and answer (Q & A) session.

Q: Tell us about your career as a lecturer in Sign Language.

A: I started working at the university as a Sign Language lecturer in 2000. I have a lot of deaf and hard of hearing people in my family and I also went to a deaf school. My mother is hard hearing and after graduation I taught her sign language. This made me want to teach other people sign language, who in turn will teach more people as well.

Q: What are common misconceptions about the deaf community?

A: Hearing people will often think you are stupid if you are deaf. But in fact we can still understand people – for instance, if they write down what they want to say when we don’t have an interpreter with us.

People also thought I couldn’t drive or buy a car because I am deaf – while I actually had a valid driver’s license. When I wanted to get a loan at the bank to buy my car, they wanted a doctor’s letter to prove that I’m allowed to drive, even though I have a license. Eventually, I did get the loan and I did buy the car!

Q: How can hearing people support the deaf community?

A: People can learn sign language. That is what I wanted to achieve when coming to university as a Sign Language lecturer. Hearing students who will become psychologists, teachers and social workers will be able to work with deaf people and perhaps teach others sign language too. Deaf people simply need more people to socialise with them.

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