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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS badminton player in Bulgaria for training camp

2006-09-11

ROELOF DEDNAM (21), a B Acc student in his third year at the University of the Free State, left for Sofia, Bulgaria, to join the International Badminton Federation's (IBF) East-European training centre for three weeks.

Dednam was invited with Robert Abrahams (WP), the South African junior champion, to attend the international training camp. Sixteen international players from different countries take part in such a camp. The camp normally lasts two months, but they will return after three weeks in time for the national championships.

Since 2004, he and his brother Chris have been the national doubles champions, as well as the SA International champions for three years in succession.

He is a regular member of the national team, which he first made at the age of 18. He is the holder of five under-15, five under-17, five under-19 and two senior national titles. He also won four gold and two silver medals at the All Africa Junior Championships in 2001 and 2003.

Dednam is generally regarded as the best doubles player in Africa, but is also rated third in South Africa as a singles player, while he again made his mark this year as a mixed doubles player.

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