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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Department undergoes peer review

2006-10-19

The Language Practice division of the Department of Afro-asiatic Studies, Sign Language and Language Practice at the University of the Free State (UFS) conducted a peer review. This is the first peer review based on the new procedures for quality assurance that were implemented in the Faculty of Humanities. The peer review ended with a report from external assessors and the compilation of corrective plans. One of the aims of the assessment is to determine the department’s national profile en to determine its international acceptability.

Here are, from the left: Prof Jackie Naudé (Departmental Chairperson: Afro-asiatic Studies, Sign Language and Language Practice), Dr Peet Venter (Senior lecturer in charge of quality control in the office of the Dean: Faculty of the Humanities), Dr Maeve Olohan (Lecturer in Translation, University of Manchester in the United Kingdom), Dr Anne-Marie Beukes (Chairperson of the South African Institute for Translators and lecturer in the Department of Linguistics and Literature Science at the University of Johannesburg) and Prof Gerhardt de Klerk (Dean: Faculty of the Humanities).

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