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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

The beginning of the person you want to be
2015-02-03

Photo: Supplied

“The University of the Free State is a caring community where everybody counts.” With this message, Dr Choice Makhetha, Vice-Rector: External Relations welcomed our first-years on the Qwaqwa Campus.

“Whether you are a first-year or a senior student, whether you are a cleaner or a research professor, we all have one thing in common: our humanity,” Dr Makhetha said.

“This is the stage where you are going to shape the person you want to be,” Dr Makhetha said to the audience of eager first-year students who had already spent a week undergoing a rigorous Gateway Orientation programme.

“A lot of things will happen during your stay here and one of them is making friends. Make friends with people from outside your comfort zone,” Dr Makhetha added. “Make friends with those who have a totally different background from yours so that you can learn, broaden and enrich your life.”

“Read broadly and ask questions – for questions will take you far beyond your area of study,” she said.

Zethu Mhlongo, Deputy President of the Qwaqwa Campus Student Representative Council (SRC) encouraged first-years to always remember why they chose our university in the first place.

“Enjoy your stay, get your degree and step up for success,” Mhlongo said.

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