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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

History book available from UFS Marketing
2007-02-01

The university’s history book, "From Grey to Gold", is available from UFS Marketing.

The book will soon be delivered to persons who have ordered copies of the book. UFS Marketing is in the process of distributing the books.

However, persons are also welcome to collect the book from Rinda Duraan or Ronél Meyer at the offices of UFS Marketing in the Wekkie Saayman Building.  

Additional copies in Afrikaans or English are also available from UFS Marketing at R380 per copy. Please contact Ronél Meyer at X2150 or Rinda Duraan at X2143 for inquiries.

A proud 100 years

The history of the University of the Free State is one of faith, hope, struggle and determination. In the course of a century, and from a poor Free State community, the UFS has developed into a strong and mature university. This book, richly illustrated with photographs, tells its fascinating story, including:

  • Its establishment
  • The role of the founding fathers
  • Black pioneers of transformation
  • The establishment and development of academic departments and faculties; student numbers
  • Pioneers and trends in research; academic entrepreneurs
  • Campus issues; campus politics
  • The UFS’s place in socio-political changes
  • Student life: Rag, intervarsity and cheerleaders; sport and Springboks; hostel traditions
  • The admission of black students; anguish about race, language and culture
  • The story of “digs” and hostels, of Tin Town and the “Vlei”, Darkest Africa and the Red Square
  • The development of the campus, of the Tickey and the Banana
  • Of hardships in the founding years, good times and turn-around strategies
  • Community service and regional involvement and a new focus on the African continent.

Some interesting reading:

  • More than 500 pages
  • Hundreds of photographs
  • Appendices on office-bearers; awards and achievements (including national sporting colours)
  • A time-line situating the UFS’s history in the context of the history of the Free State, of South Africa and of the world

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