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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Music programme receives a boost

2004-08-20

Back standing fltr: Mr Peter Guy - Founder and coordinator: Mangaung String Program and snr lecturer at the Musicon; Mrs Francine Duvenage, Manager: Human Resources, Wesbank. Middle fltr: Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS; Mr Apie Otto, Area Manager: Vehicles, Wesbank Free State and Northern Cape. Front fltr: Mr John Minaar (17), Gr 12 Sand du Plessis Secondary School; Repiloe Olifant (14) Gr 10 Navalsig Secondary School; Moeketsi Khang (16) Gr 11 Tsoseletso Secondary School; Stella Benbooi (12) Gr 7 Bochabela Primary School.

The Mangaung String Programme, a partnership between the University of the Free State (UFS) and the Free State Musicon, an institution that falls under the auspices of the Free State Department of Sport, Arts, Culture, Science and Technology, has recently received heartened encouragement when an amount of R342 000,00 was granted to the programme by the Wesbank/First Rand Foundation for the purchasing of a bus.

“Transporting the children who are part of the programme back and forth for tuition and rehearsals has been a major problem as most of them stay in the townships on the outskirts of Bloemfontein ,” said Mr Peter Guy, founder and coordinator of the programme.

“The bus will ensure that those children who have the passion, dedication and commitment can spend every afternoon if they so choose practicing, learning about music and rehearsing with children from all over Bloemfontein,” said Mr Guy.

Mr Guy, a Senior Lecturer at the Musicon, started the programme in 1998 with funding from the Musicon Parents Teachers Association, initially with 15 pupils - today 150 children participate in the programme. In 2002 the UFS formed a partnership with the Free State Musicon in the provisioning of facilities, tuition and musical instruments. “Since the involvement of the UFS, the programme has almost tripled in size and one

fulltime teaching position is now jointly funded by both institutions,” said Mr Guy.

According to Mr Guy the Free State Symphony Orchestra has committed itself to providing opportunities for gifted young players from all backgrounds to perform, develop their talents and to grow musically. Some of the children of the Mangaung String Programme will soon be joining the Free State Symphony Concert in concerts.

Media Release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
19 August 2004

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