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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Grant of almost R3 million from the NRF for researchers

2007-02-13

The Research Directorate at the University of the Free State (UFS) received a grant of almost R3 million this year from the National Research Foundation (NRF) for the development of young researchers from the designated groups through the Thuthuka capacity building programme. The amount of grant holders increased during the past four years from five successful applications in 2003 to a phenomenal 44 this year. The Thuthuka programme is a partnership programme in which the UFS contributes two thirds of each grant holder's funding. This year, the Faculty of Economic and Management Sciences at the UFS is also taking part in the programme for the first time.

Here are, from the left: Ms Lizelle Janse van Rensburg (grant holder), Mr Antonie Pool (grant holder), Mr Arno van Niekerk (grant holder), Ms Annelize Venter (programme co-ordinator at the UFS Directorate of Research Development), Prof Phillipe Burger (chairperson of the Department of Economics at the UFS), Mr Johan Coetzee (grant holder) and Prof Lucius Botes (chairperson of the faculty's research committee).

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