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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Volksblad (Editorial) Transformation recipe (Afrikaans)
2007-02-13

(Editorial - Afrikaans)

Dinsdag 13 Februarie 2007
Hoofartikelblad

Transformasie-resep

DIE transformasieproses in Suid-Afrika kan vooruitgang pootjie as dit nie reg aangepak en deurgevoer word nie.
 
 

Anders gestel: 'n Onbekookte, ondeurdagte proses kan soveel skade aanrig dat dit die land jare gaan neem net om weer op die been te kom.

 
 
Dit is hierdie slaggate waarteen prof. Adam Habib, direkteur van demokrasie en regering by die RGN, waarsku. Transformasie in die hoër onderwys is hier ter sprake, maar belangrike lesse is ook vir die res van die staatshuishouding te leer.
 

Habib het op 'n gespreksgeleentheid op die Wits-kampus gesê universiteite kan binne 10 tot 15 jaar sterf as niks gedoen word om nuwe, jong akademici van gehalte te werf nie. In hul poging om te transformeer en "swart boude op sitplekke te kry" het universiteite so agtergeraak met hul doelwitte dat hulle nou selfs van swakker gehalte is as vroeër. "Speletjies" word met transformasie gespeel en 'n "malheid" rondom syfers is aan die gang.
 

Instellings fokus so daarop om hul kwota-mikpunte te bereik, sê die professor, dat dienslewering en kundigheid die kreeftegang gaan. "So kry 'n mens 'n situasie waar die adjunk-president dan aankondig sy moet Indië toe gaan om vaardige mense te kry."
 

'n Mens kan net hoop dat hierdie waarskuwings op die regte ore val.
 

Transformasie is nodig, maar beslis nie tot elke prys nie.
 

Dit kan die hoëronderwys-sektor loon om te kom kyk waarheen die Universiteit van die Vrystaat met sy Institusionele Manifes op pad is.
 

Die manifes, tans nog 'n besprekingsdokument, gaan die transformasieproses van die UV rig met as einddoel 'n instelling waar alle Suid-Afrikaners plek sal hê en tuis sal voel, maar waarin kernwaardes soos akademiese gehalte en die volgehoue versterking van kernbevoegdhede en -vermoëns ononderhandelbaar is.
 

Dit is sekerlik die enigste pad na transformasie-welslae wat Suid-Afrika kan en moet loop.

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