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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS sympathises with exchange students from Virginia Tech

2007-04-18

The University of the Free State (UFS) is shocked by the news of the tragedy that happened yesterday at Virginia Tech in the United States of America (USA).

Sixteen (16) students from Virginia Tech are currently studying at the Main Campus of the UFS in Bloemfontein on an exchange programme of six months.

The students are devastated because of the loss of their friends who were killed when an armed man opened fire on a hostel and classroom on the Blacksburg Campus of Virginia Tech, killing at least 33 people.

“The exchange programme between the UFS and Virginia Tech, which was implemented in 1998, stipulates that selected students from both institutions will study at the other institution for six months on an annual basis as part of the completion of their undergraduate studies. Approximately 120 students from both institutions have taken part in the exchange programme over the past couple of years,” said Prof. Izak Groenewald, co-ordinator of the agreement and Director of the UFS Centre for Sustainable Agriculture and Rural Development.

According to Prof. Groenewald no students from the UFS are currently studying at Virginia Tech. “The students from Virginia Tech who are currently studying on the Main Campus are all in their third-year in agriculture and the biological sciences. They will be staying here until the completion of the June examinations, when they will return to Virginia Tech,” said Prof. Groenewald.

According to the Rector and Vice-Chancellor, Prof. Frederick Fourie, the UFS has already made the necessary arrangements for the students to receive pastoral and psychological counselling. “We are doing everything in our power to support them and to bring them in touch with their friends on the Blacksburg Campus,” said Prof. Fourie.

According to Prof. Groenewald the American Ambassador in South Africa, Mr Eric M. Bost, will be talking telephonically to the students this afternoon (17 April 2007).

Media release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za
17 April 2007

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