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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

The UFS produces some of the finest teachers in the country

2015-03-02

The quest for producing well-grounded, excellent and prolific teachers at the UFS is bearing fruit. Numerous accolades have over the years been bestowed on some of the UFS Qwaqwa Campus's finest graduates.

"For us as the faculty, it is gratifying and rewarding to learn about the achievements of our students. These achievements do not only validate our efforts, but inspire us as well,” says Dr Dipane Hlalele, Assistant Dean in the Faculty of Education at the UFS.

Dr Hlalele also revealed that, in the recent past, the faculty at the Qwaqwa Campus has experienced an increase in the enrolment figures for teacher training.

"Numbers in our initial teacher education programmes grow in leaps and bounds and we produce some of the best teachers in the country. We are proud to say that on graduation day, our students receive at least two things, i.e., their qualifications as well as entry into the teaching profession," added Hlalele.

Some of the shining examples that Dr Hlalele referred to, are Tebello Tshabalala (English), Mthobisi Khumalo (Mathematics), Thabo Mohapi (Physical Sciences), Lehlohonolo Khanye (Accounting) and Yvonne Tsotetsi (Business Studies). All of these are educators at Lekgulo Senior Secondary School in Qwaqwa and have each produced a 100% pass rate in the 2014 examinations.

There is also Nape Motloung, whose excellent Mathematics results at Botshabelo's Lefikeng High School have placed him as the Top Mathematics Educator in the Free State. Motloung's consistent excellent results have also placed his school in the Top 10 of the Best Performing Schools in Mathematics. This has also won his school R100 000 from the Free State Department of Education.

At yet another Qwaqwa school, Sekgutlong Secondary, Malefetsane Mokomotoane's Mathematics results over the years have earned him a runner-up prize in the category Excellence in Teaching Mathematics at the 2014 National Teachers Awards hosted by Minister Angie Motshekga.

"I am proud to have had 98% of my learners pass Mathematics, with 10 distinctions," said an elated Mokomotoane, who has just been appointed Principal of Selelekela Secondary School in Qwaqwa.

"Having achieved an average of 59%, my highest ever, has taught me and my learners that through hard work, anything is possible," added Mokomotoane.

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