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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Bring back dignity to our schoolgirls

2015-03-10

A Kovsie student initiative is currently crying out to the community at large to help in realising a dream of helping school learners who come from poor families to gain confidence in their school work and social lives generally.

This initiative by Nkanyezi Talk @UFS aims to do this through the provision of sanitary towels to such learners at the onset of puberty.

“Through research, we have established that some learners face numerous challenges during this stage, with some using socks as a substitute for sanitary towels while others opt for newspapers. This raises a lot of health and psychological concerns,” says project coordinator Bongani Zwane.

According to research conducted by UNICEF in 2013, one in ten girls who cannot afford sanitary towels will miss a week of schooling during the cycle of their period. This is because they fear being ridiculed by other learners, and because their dignity as girls is not being respected. This absence from school also happens because they do not understand what is happening to their bodies.

“What should be a celebration of womanhood becomes a time of shame and embarrassment with dire consequences for the girls’ education as well as their future,” Zwane adds.

“We therefore appeal to everyone to help us realise this dream of making sure that we reduce the number of schoolgirls who do not attend school during their menstruation periods, and restore their dignity by donating sanitary towels.

“Overall, we have already collected more than 1000 packs of sanitary towels. The office of Cornelia Faasen, our acting dean of Student Affairs, has also endorsed the campaign and already donated 600 packs of sanitary towels,” says Zwane.

“We have set ourselves the goal of collecting and donating 10 000 (ten thousand) sanitary towels in total.”

Methods of Donating

Nkanyezi Talk @UFS welcomes any physical donations of sanitary towels and financial donations through their UFS entity number 1/466/08119 only.

For more information on how and where to donate, please contact project coordinator Bongani Zwane at 079 237 5089 or email him to bzwane@workmail.co.za.

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