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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

The Essop twins bring ‘UNREST’ to the UFS

2015-03-19

UNREST, an exhibition by Hasan and Husain Essop, is now at the Johannes Stegmann Art Gallery in the SASOL Library on the UFS Bloemfontein Campus. It will be on until Thursday 2 April 2015.

The 28-year-old twin brothers are the winners of the 2014 Standard Bank Young Artist Award for Visual Art. Born and raised in Cape Town, they have been collaborating since their graduation from the Michaelis School of Fine Art in 2007. They both completed a Bachelor of Fine Arts degree and a Postgraduate Diploma in Art at Michaelis. Subsequently, they earned Postgraduate Certificates in Education at the University of Cape Town.

Husain specialised in Photography, and makes all the important technical decisions when setting up a shoot. Hasan specialised in Printmaking, and therefore has a lot more freedom in the post-production and printing of the work. They both contribute to the subject matter and editing of the photographs, always discussing new ideas and locations to shoot. They speak very visually to each other, and many ideas are born from their conversations. They draw on popular culture, the media, and Hollywood as inspiration because those are the things that interest the youth and shape the next generation.

“Our series of works highlight a multi-cultural clash between religion and popular cultures,” say the Essops. “We explore the dominating influence of Western theatrics and those narratives that are constructed to depict a certain reality. Inspired by Hollywood’s visual language and tactics, we create our own narratives. Each photograph reflects us in a battle of moral, religious, and cultural conflicts. Two dominant personalities appear, East and West, with all their stereotypes. Environments are chosen as stages on which to perform and define our behaviours.”

The Essops’ work has been included in various private and public collections, including the Spier Collection, the Durban Art Gallery, and the South African National Gallery. The Goodman Gallery has hosted two solo exhibitions of their work – Halaal Art (Johannesburg, 2010,) and Remembrance (Cape Town, 2012,).

The Johannes Stegmann Art Gallery hours are Monday to Friday from 08:30 to 16:30.

For enquiries, contact Angela de Jesus at +27(0)51 401 2706 or DeJesusAV@ufs.ac.za

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